Modern identification with a human purpose.
MTags is designed around a simple emotional truth: when a pet goes missing, every minute matters.
The brand story
Traditional pet tags are useful, but the information engraved onto them is fixed. MTags brings the familiar collar tag into a connected world. A compact mark on the collar can become a gateway to contact details, important pet information and future recovery services.
The name is deliberately short. The “M” can naturally stand for modern, mobile, micro or my, giving the identity room to grow while “Tags” keeps the proposition immediately understandable.
Brand personality
Reassuring, contemporary, practical and warm. The deep navy signals trust and protection; the fresh green signals safety, positive action and successful reconnection.
Designed to live on the product.
The symbol has been intentionally created to work at very small sizes on physical tags, app icons, packaging, veterinary materials and retail displays.